Success Story: Honda

Honda of South Carolina Mfg., Inc.

Honda of South Carolina
Parent Company:

Honda Motor Co., Ltd.

Tokyo, Japan (Founded in 1948)

More than 200,000 worldwide and nearly 1,000 in South Carolina

Products and Services:

A producer of power equipment, generators, marine engines and automobiles; the South Carolina plant manufactures all-terrain vehicles (ATVs) and side-by-side (SxS) vehicles. 

“Our associates are very proud of the ATV and SxS products we make at Honda of South Carolina. Our most recent investment and the current plant expansion reaffirms our commitment to our customers, the state of South Carolina and our local communities.” 

Gary Mabrey, President of Honda of South Carolina, May 2016

After two decades in South Carolina, Honda’s Florence County operations continue to thrive, growing and evolving to meet ever-increasing customer demand.

When automotive manufacturer Honda opened its US motorcycle production plant in Marysville, Ohio in 1979, it became the first Japanese company to manufacture its products in the United States. Two decades later, the firm decided to establish operations in South Carolina – an all-terrain vehicle (ATV) advanced manufacturing facility, which opened in 1998. In search of sites for the plant, the company selected a spot in Florence County near both Interstate 20 and Interstate 95, providing easy access to South Carolina’s logistics assets, such as the Port of Charleston. Due to strong demand for ATVs and continued support from state and local leaders, the Florence County facility ramped-up production quickly. And, by 1999, the operation’s production output eclipsed 500 units per day. Several manufacturing expansions and more than three million ATVs later, the facility is still growing.

In August 2015, Honda announced a new $42 million investment, growing the facility by 115,000 square feet and facilitating the addition of two new product lines – the Pioneer 1000 and Pioneer 1000-5. A year later, the company announced another significant expansion – a $45 million investment, which is expected to create 250 new jobs. In business here for two decades, it has become clear that South Carolina is 'Just right' for Honda. 

Successes in SC

  • In 1999, a year after the startup of mass production, Honda of South Carolina’s production output eclipsed 500 units per day.
  • In 2003, the company celebrated the production of its one millionth South Carolina-made ATV.
  • In 2010, Honda of South Carolina’s Florence County facility achieved landfill free status.
  • In 2015, the facility received a safety award, recognizing three million consecutive hours with no lost time.

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