S.C. Department of Commerce announces new Marketing and Communications director

Deputy Director promoted, will serve as the agency’s spokeswoman

COLUMBIA, S.C. – The S.C. Department of Commerce today announced that Alex Clark has been promoted and will serve as the agency’s marketing and communications director. Clark will lead the department’s strategic marketing and communications initiatives and serve as the agency’s spokeswoman.

With a diverse background in marketing and communications, she brings 15 years of experience to the position. A member of the S.C. Commerce team for nearly eight years, Clark most recently served as the agency’s deputy director of Marketing and Communications. In this role, she managed the development and promotion of ‘Just right,’ the statewide brand campaign and was instrumental in the launch of S.C. Commerce’s redesigned website in 2017. Prior to her time at S.C. Commerce, Clark worked in marketing for several commercial real estate firms.

Clark holds a bachelor’s degree in Hotel, Restaurant and Tourism Management, as well as a master’s degree in International Hospitality and Tourism Management, both from the University of South Carolina. Additionally, she has earned the Certified Meeting Professional designation.